Creating a goal roadmap that is specific, measurable, achievable, relevant, and timely (S.M.A.R.T.) can help you take the steps you need for long-term business success. With the ASEA® 2023 Ascent qualification period happening right now, we’ve mapped out steps you can take to earn your next rank advancement. See why S.M.A.R.T. goals encourage you to look into your strategy and evaluate your strengths, track progress, and identity room for improvement.

A goal to catapult your business: Ascent qualification

To give you a solid place to start working on your business, we will use the upcoming ASEA Peak Performance trips as a focal point. ASEA Ascent events are annual incentive rewards trips for associates beginning to grow their business. Each new reward trip provides a taste of Diamond Summit life while giving you the training and tools required to reach higher.

While there, you gather with your teams, meet new friends and upline leaders, and even have the opportunity to serve the local community you visit. Each Ascent prize package is based on two types of sales volume: personal enrollment volume and personal group volume. You can find more information on the qualification for each prize level in our 2023 Ascent flyer.

S.M.A.R.T. goals have clearly defined objectives & outcomes

The first step to a successful goal is stating the clear, specific outcome you want to achieve. Choosing a specific goal means you can narrow your focus and get a concise picture of what you’re going to achieve and which steps you need to take to accomplish the goal.

“I will qualify for 2023 Ascent at a paid rank of Silver by 10 March 2023.”

When you set your goal, it’s imperative that you know which metrics you will use to determine when you’ve met your goal. Measurable goals can be quantitative, like how much PV you need to earn to qualify for a specific prize package, or they can be qualitative, like how many quality enrollments you’ve gotten with solid team members who are dedicated and excited about progressing in their work.

“I will earn a personal enrollment volume of 1500 and a personal group volume of 13 weeks at a lifetime rank of Bronze.”

Making sure that your goal is achievable can help you track feasible steps towards improving your business. By defining achievable goals, you allow yourself to experiment with what works best for reaching your goal, based on your own measurements. There is nothing wrong with dreaming big, but if you cannot lay down specific steps for getting there, it’s unlikely that you’ll find your way.

“I will enroll 15 new associates on autoship by 10 March 2023 and I will increase my PGV3 by 15,000 points over my basis. This means I will need to enroll 5 new associates every month.”

Relevant goals help you identify things to work towards that will impact your business in the here and now. While shooting for the Million Dollar Club might sound exciting, a relevant time-bound goal like qualifying for Ascent will be more manageable in the here and now and will lead you to your bigger goal of a higher rank later on.

“I will advance my rank to Silver by the end of the 2023 Ascent qualification period, on 10 March 2023.”

Setting a timeframe for how you’ll execute your goal that is clear and organized is a powerful motivator. A deadline can help  you and your team work together towards a clear finish line and help you hone your time management skills. Working towards a timely goal can give you insight into the seasonality of your business and help you measure that for achieving your future goals.

“I will enroll one new person a week, with a minimum of 100 volume points and autoship subscription, every week until 10 March 2023.”

S.M.A.R.T. goals enable you as a business owner to take actionable steps towards improvement, measure your outcomes, and achieve scalable success.

The bigger picture

Qualifying for Ascent is about more than the trip. It’s about showing yourself that you can do it and giving yourself the well-earned reward of rank advancement and more income. Read about the ASEA compensation plan and see how S.M.A.R.T.* goal setting can help you reach each new level of achievement.

* Interesting fact: Our recently recognized Sr Director of Global Human Resources Nic Enlow prefers to go even simpler with his goals. So, if S.M.A.R.T. is too long for you and your goals, try M.A.D. (Nic’s mad about goals!): Measurable and achievable with a deadline.