SALT LAKE CITY, Utah, February 1, 2022/ PRNewswire/ – ASEA, a global leader in redox technology, announced today the appointment of Kelly Rich as senior vice president (SVP) of Global Sales and Anddrew Tan as general manager (GM) for Malaysia and Singapore. These two new hires will partner with, support, and help grow ASEA’s associate field base.

Kelly Rich, SVP of Global Sales, is responsible for global sales results and will partner with ASEA leadership to create, direct, and implement region-specific strategies as part of the overall global sales vision. Rich will report directly to ASEA Chief Revenue Officer Jörg Höche.

Anddrew Tan, GM for Malaysia and Singapore, is responsible for the Malaysia and Singapore offices and field. He will be a liaison between corporate and the growing Malaysia and Singapore markets. Tan will report to Asia Regional Vice President Howard Chow.

“Adding to a diverse and dynamic sales organization, Kelly and Anddrew bring us additional expertise for a changing sales landscape,” said Höche. “They will support our strategic sales vision, implement key strategic company goals and initiatives, and align our internal sales teams to position ASEA for continued growth. We are thrilled to welcome them both.”

Rich joins ASEA with more than 20 years of experience in high-impact roles at leading companies, as well as experience working in 25 countries across Europe, Asia, and the Americas. She has emerged among the nation’s most accomplished female executives in the health and wellness industry and was awarded a 2021 Gold Stevie® Award, one of the world’s premier business awards, as Female Executive of the Year. Rich possesses strong relationship-building skills and a strategic mindset. She has served in executive leadership positions for the last 10 years, and, throughout her career, she has led company transformation efforts (customer acquisition, specifically), opened new markets, and driven increased sales and bottom-line results. Rich is passionate about the direct sales business and opportunity and truly sees associates as her business partners.

Tan joins ASEA with more than 18 years of direct sales experience in Southeast Asia. He brings a wide range of experience in sales, marketing, operations, logistics, communications, and general finance, and he is well experienced in managing retail outlets, points of sale, and assessing and enhancing processes. Tan’s professional expertise offers skills that transform organizations and key people to grow their businesses in positive and effective ways.

Press contact:

Kelly Kass

ASEA, a global leader in redox technology, is dedicated to delivering high-quality cellular health products through a principles-based, direct-selling business model. Harnessing science, ASEA offers first-to-market products that utilize molecules natural to the human body that support cellular functions. ASEA’s cornerstone, patented redox signaling technology supports the body’s natural cellular renewal and communication as well as signals the regulation of genetic pathways, supporting body health and functions. Currently, redox signaling technology is available in three first-to-market products: ASEA® Redox Cell Signaling Supplement, the company’s flagship liquid supplement; RENU28® Revitalizing Redox Gel, an age-fighting, cellular-rejuvenating gel for the entire body; and RENUAdvanced™ Intensive Redox Serum, an ultra-concentrated, anti-aging skincare. ASEA offers other cellular health products that round out the RENUAdvanced skincare system as well as nutritional supplements to power the potential of your cells, your body, and your life to feel your very best. Founded in 2010, ASEA currently operates in 33 international markets. For more information about ASEA products or the accompanying business opportunity, visit ASEA Cellular Health.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.