Don’t Sell Safety Short

Self-preservation is a basic human instinct. It’s built into our nature. By default, we avoid things that appear likely to inflict pain and discomfort, all so we can live a long, fruitful life—or at least give ourselves a good shot at it. So, as we take steps to improve our wellness, increase our longevity, or enhance our physical prowess, it makes sense that we’d start with safety foremost in our minds.

When ASEA Ambassador Triple Diamond and member of the ASEA Medical Professionals Board Dr. David Silverman introduces someone to ASEA products, this basic human instinct is the reason he starts with, “It can’t hurt!” That simple expression is reflected in the results of our rigorous safety studies, and it’s what a decade of safe product usage among thousands of customers reaffirms today.

“The most important thing people should understand about ASEA REDOX is that it can’t hurt you when used according to use directions,” says Dr. Silverman. “It’s non-toxic, allergen-free, you can’t overdose on it, and it doesn’t interfere with any medications, so you don’t have to wonder if you should change any medications to use this product. People don’t have to worry about side-effects with this product.” 

Sorta Safe vs Simply Safe

For something that sounds so simple, it’s far from a given that products marketed for health, well-being, or physical performance meet the baseline of safety—especially at the level of simplicity and with the reassurance that ASEA REDOX does. There’s a reason so much of modern dietary and cosmetic discussion revolves around how to read a product label. Ingredient lists have become famously inscrutable and the side effects listed in popular medication advertisements are as numerous as they are alarming.

When ASEA Athlete and Gold Medal Olympic swimmer Breeja Larsen speaks about the benefits of ASEA REDOX at events and in panel discussions, she is always quick to draw attention to the simple, safe ingredient list: Salt and water. While this minimal ingredient list causes some to raise eyebrows, for someone who is subjected to randomized drug testing as part of her competitive eligibility, it is a refreshing indicator that those tests will come back clean. 

“I’m randomly drug tested by the United States Anti-Doping Agency and World Anti-Doping Agency,” says Breeja, “and I have to declare any supplements that I’ve taken. I have with full confidence put ASEA products on my forms, knowing for a fact that they are clean. It is such a relief to know that my chosen recovery product* will never be tainted or have cross-contamination with an illegal substance in it.”

Safety Is a Selling Point

When introducing ASEA redox products to others, don’t be too quick to gloss over the element of safety. And, if your audience takes a skeptical stance on the simple ingredient list of salt and water, embrace that conversation, too, using our partner research with Tauret Labs that shows the difference in bodily effect between non-redox purified saline and our ASEA REDOX product. Safety and simplicity are both strong, unique advantages in our products.

Once you’ve covered safety and simplicity, there’s still so much to talk about with potential customers. Interesting topics of discussion like product efficacy and the power of redox signaling in the body can further help others see what makes ASEA products so uniquely powerful.

*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Results may vary.