If you were there for the ASEA 2016 Global Convention, there is no doubt you’re still feeling the energy; if you weren’t there, here are some important highlights for you.

Founders’ Messages


ASEA’s Founder, Verdis Norton, stepped out of retirement to join us for this year’s convention. His heartfelt message built on the theme of his farewell last spring. Emotions ran high as he dedicated the song One Life, which was written to honor him, back to the associates who have built the ASEA legacy with him and to all those who continue it. It was an unforgettable start to an unforgettable event.

Founder Tyler Norton had deep insight into how to make the most of your ASEA business and why. The recording of Tyler’s presentation is available here.

Talkin’ Strategy

Like never before, ASEA’s direction is clear, and we all got a taste of it as our CEO, Charles Funke, shared the newly designated Mission, Vision, and Values of ASEA. Click here for your downloadable document!

With special insight into not only the network marketing industry but ASEA’s unique opportunity within it, Jarom Webb gave us plenty of reasons to take this compelling message to the masses now. He also shared ASEA’s product launch strategy and brought us all in on how strategically our latest products are positioned.

The most important strategy message is that redox signaling is our flagship technology, and our continuing research is breaking the barriers of other cell technologies that also affect human health. We are likely to see more innovation in the inside-out area of cellular health as well as outside in!

Product Launch: RENU Advanced


The big splash of Convention was undoubtedly the launch of the RENU Advanced skin care system. This latest addition to the ASEA product lineup is the ONLY redox skin care system in the world and encourages a well-rounded redox lifestyle.

RENU Advanced builds on what RENU 28 began with skin revitalization. The launch of the complementary Intensive Redox Serum, an ultra-concentrated anti-aging redox signaling product, allows us to target specific areas of concern.

The other two RENU Advanced products “endcap” the RENU Advanced redox products. Gentle Refining Cleanser prepares the skin for the two redox products, gently washing away dirt, oil, and impurities and leaving the skin toned. Ultra Replenishing Moisturizer completes the regimen, delivering deep hydration and anti-aging actives. Both are formulated to support redox signaling technology.

RENU Advanced has been clinically tested and shown to control problematic skin sebum, increase skin moisture, and improve wrinkle depth, smoothness, and elasticity. Each product in the RENU Advanced family has received a five-star accreditation for safety—the highest possible—by leading European dermatological research institute, Dermatest.

Watch the RENU Advanced product video!

Watch the RENU Advanced lifestyle video!

The new system is currently available in the United States, but it will be available June 1 in Mexico and Canada, July 1 in Australia and New Zealand, and September in Europe.

Redox Put to the Ultimate Test


It’s always a highlight to meet some of ASEA’s official sponsored athletes, and this convention delivered! Six of our athletes attended and took part in the Powered by ASEA Challenge during a general session, facing off in a pushup contest and ultimately taking on our own Executive Committee. The entertainment value was high, but the most important message rang true: ASEA Redox Supplement is an integral part of these elite athletes’ training and can make a huge difference in any health regimen.

Ironman phenomenon Dexter Yeats was a favorite, not only wowing crowds with her story, but actually joining convention attendees on early-morning runs.

Power couple Cody and Kathy Waite have been ASEA Redox Supplement users for years and gave personal insight into just how much it helps them as XTERRA competitors.

With personal stories of overcoming hardships, mountaineer and American Ninja Warrior Brandon Berrett and Paralympic snowboarder Michelle Salt inspired convention-goers.

And we were honored to have Olympic Gold Medalist Breeja Larson back to share her ASEA experience, taking time from her Olympic trials training to be with us.

The Science of ASEA

New research on ASEA Redox Supplement and the RENU Advanced line is in, and Kurt Richards presented all the details. As always, we’re proud of the way our products perform under the scrutiny of science. You can get all the details here.

Charitable Giving Increases


It’s been amazing to see what the Advancing Life Foundation has accomplished in its first year. Founder Tyler Norton shared a moving video of our experience in Mexico and laid out plans for even more humanitarian work for the coming year.

Advancing Life helped CHOICE Humanitarian collect donations during the convention. Together we raised $41,336 to go directly to earthquake relief in Ecuador.

Recognition, Recognition, Recognition


What would a convention be without recognizing those who have done new things over the past year? Our I Am ASEA awards ceremony was packed with people who cheered each other on into the night. This year we introduced specialty awards, with certain categories including the top 10 winners. It was awesome to see how many people worked hard!

Special congratulations to our most prestigious award recipients. RoseMary Skinner is ASEA’s 2016 Business Builder of the Year, and Deni Robinson took home the I Am ASEA award.

ASEA is not slowing down! We are in full momentum, and as Jarom instructed, now is the time to run! RENU Advanced is available now, registration for upcoming events is open now—get going and make your business what you want it to be now!