how to build your professional credibilityBy Becky Cox, ASEA Managing Director of Marketing
If there is one thing you should know about me, it’s that I LOVE network marketing. It is clearly THE business model of the future and one that I’ve committed my career to.

I’m one of a rare breed that has worked both sides of the network marketing equation: I’ve worked as a corporate executive, and I’ve been a field associate. It’s made me appreciate the crucial aspect of each role, because we couldn’t operate this great business model without both working together for the greater good.

As a field associate, I learned an important lesson: just because you don’t have a boss in the traditional sense, and just because you don’t have an office, doesn’t mean that the bar isn’t set high for how you represent yourself. This business model is all about perception, and I learned it’s extremely important to think about how you represent yourself as an associate.

perceptions shape what we call your professional credibility.

Have you ever spent time thinking about how you are perceived by associates, peers, partners, and even prospective partners?

Perceptions are formed by brief impressions and long-term associations, and eventually these perceptions shape what we call your credibility.

In short, your credibility is a reflection of how much people trust and interact with who you are and what you are telling them. Being credible (as well as incredible) is a big deal! When is the last time you bought something from or spent time with someone you don’t trust? Exactly.

Success in your business starts with your credibility. So today, I am going to share three pieces of advice that will help you establish your professional credibility.

  1. Look like who you are. You are making a difference in the health of the people around you, in your life, and in the lives of the many people in our ASEA community. You don’t need expensive clothes or flashy jewelry to show people this, but you DO need to be aware that people believe what they see. What do your gestures, posture, and appearance say about you? Use your appearance as a way to communicate who you are and what you stand for.
  2. Never pretend to know more than you do. It’s OK if you don’t know everything. Really, it is. People know the difference between someone who knows their stuff and someone who is faking it. Instead of pretending to know more than you do, commit to finding the answers to questions you are unsure about. Do the research to understand things you struggle with. In the end, know how to find answers, and teach your team to do the same. The result will be a team that can duplicate AND appeal to folks who may be intimidated by a genius.
  3. Work like crazy. Being my own boss was way harder than having a boss. You have to be willing to hold yourself to the highest standard. Your job is to tell people, “I will do everything I can to help you,” and then follow through. My time in the field was the most challenging in my life, but looking back I can honestly say that when I committed to doing something, I did it. I worked my rear off to make it happen. You have to make things happen, even when it’s hard, even when you have a million other things going on. Follow-through builds credibility.

When people see that you come through for them no matter what, and when they see that you’re willing to share a part of who you are as well as the knowledge you have, you become credible. When you are credible, people buy in; not just to your product, they buy into who you are and what you stand for. And let’s face it, that’s just good for business.