Bob Freeze, Managing Director of PR & Communications
3 December 2014 — Today, in a historic summit in Mainz, Germany ASEA announced the formation of the new ASEA Global Advisory Council. This new advisory group is part of a strategic move in developing future sustainable business initiatives and in guiding Associates in telling the ASEA story around the world.

In the past, ASEA has maintained separate North American and European advisory councils, each providing feedback, insights, and decisions on global business issues. As the company expands into new international markets the need for a concerted global advisory becomes essential to our future business growth and opportunity. Out of this need the decision was made to dissolve the two separate advisory groups and create the Global Advisory Council.

With a heartfelt thank you, we express our gratitude to our outgoing Regional Council members: Trish Schwenkler, Frank Hoffmann, Miljan Ubiparipovic, Michael Stern, Silvia Fontana and Patty Ward for their years of unwavering support and contributions. These amazing individuals have freely offered an invaluable service during a significant period of growth and development for the company, championing the ASEA culture and fostering continued business success.New and Old Advisory Council
As ASEA concludes a year of achievements and breakthroughs, we want to thank everyone from our Regional Advisory Councils who helped make 2014 a year to remember.

ASEA executives have invited the shortest tenured Advisory Council Members to join this new Global Advisory Council. These include members of the former regional councils: Paul Taira, Alan Noble, Reidun Bohn, Torsten Sedlmeier, and Deni Robinson.

We also invite you to join us in welcoming our newly appointed Global Advisory Council members: Terry Latham, Mildred McMinn, Ricardo Freire, Gerardo Reyes, and Tammi Gates.

New ASEA Advisory Council
All Global Advisory Council members volunteer their time and talent, without compensation, in representing thousands of associates by offering invaluable feedback and counsel to corporate executives.

We are enthusiastic about the year to come and thank these wonderful volunteers.